The acronym GDPR stands for the General Data Protection Regulation, a comprehensive data protection law enacted by the European Union. GDPR emphasizes the importance of individuals' privacy rights and outlines strict guidelines for how organizations handle personal data. Key provisions include giving users control over their data, the right to access it, and the requirement for organizations to obtain explicit consent for data processing. Compliance with GDPR not only mitigates risk of hefty fines but also fosters trust with customers, enhancing brand reputation in the digital age.