The acronym 'GDPR' represents General Data Protection Regulation in data protection. This regulation, enacted by the European Union in 2018, aims to enhance individuals' privacy rights and protect personal data. GDPR imposes strict guidelines on how organizations collect, process, and store personal data, ensuring that individuals have greater control over their information. Organizations that fail to comply may face significant penalties, emphasizing the importance of adhering to data protection standards. Ultimately, GDPR promotes transparency and accountability in data handling practices.