The acronym CCPA stands for California Consumer Privacy Act, a law that enhances privacy rights for California residents. It grants consumers increased control over their personal data by requiring businesses to disclose how data is collected, used, and shared. Under CCPA, individuals have the right to access their data, request deletion, and opt-out of data selling. This legislation aims to provide transparency, safeguard consumer privacy, and empower individuals in managing their information amidst the growing concerns of data privacy.