"Technology lag" refers to the delay in adopting or implementing new technological advancements compared to peers or industry standards. This phenomenon can hamper a company’s competitiveness as it struggles to keep pace with innovations that improve efficiency or enhance customer experience. Organizations experiencing technology lag may face challenges like outdated infrastructure, slower processes, or inability to leverage data effectively. It can also adversely affect morale, as employees may feel frustrated with inadequate tools. Addressing technology lag is essential for companies to thrive in an ever-evolving digital landscape.