“Technology innovation” in competitive strategy refers to the ongoing development and implementation of novel technologies that provide a competitive edge over rivals. This can include the introduction of new products, services, or processes that enhance efficiency, reduce costs, or improve customer engagement. By leveraging innovative technologies, companies can differentiate themselves in the market, create new value propositions, and respond to emerging trends. Additionally, fostering a culture of continuous innovation encourages organizations to invest in research and development, ensuring long-term sustainability and relevance in an increasingly competitive environment.