'SEO' stands for Search Engine Optimization, a digital marketing strategy aimed at improving a website's visibility on search engines like Google. By optimizing various elements, such as content quality and target keywords, SEO helps drive organic traffic to a site. Effective SEO increases a website's ranking in search results, making it more likely for users to discover and engage with the content. This approach is vital for businesses to attract potential customers, enhance brand awareness, and stay competitive in the digital marketplace.