"SEO" stands for Search Engine Optimization, which is essential for enhancing a website's visibility on search engines. The goal of SEO is to improve a website's ranking in organic search results, making it more likely that users will discover it through search queries. This involves a range of strategies, including optimizing website content with relevant keywords, improving site structure, and acquiring quality backlinks. Effective SEO practices not only drive traffic to a site but also enhance user experience by ensuring that valuable content is easily accessible. Ultimately, SEO is crucial for businesses seeking to establish an online presence and reach their target audience.