'Privacy by design' entails integrating data privacy measures into the development process of technology systems from the outset. This proactive approach emphasizes the need to embed privacy features, such as data encryption and user consent mechanisms, within system architecture. By prioritizing privacy throughout the design and implementation lifecycle, organizations can better protect user information and comply with legal requirements. Ultimately, this fosters user trust, reducing the risk of data breaches and enhancing a company’s reputation in the market.