"Personalized marketing" leverages data analytics and customer insights to improve engagement. Marketers analyze consumer behavior, preferences, and demographics to tailor messages and offers. By understanding individual needs, brands can create targeted content that resonates with potential customers. This approach enhances customer experience and drives higher conversion rates, as personalized interactions foster a sense of connection. Ultimately, personalized marketing aims to increase brand loyalty and improve overall marketing effectiveness by ensuring that the right message reaches the right audience at the right time.