“Information architecture” refers to the organization and structure of information within a digital product, ensuring users can navigate and find content effectively. It involves defining how information is categorized, structured, and labeled, focusing on usability and user experience. A well-crafted information architecture improves site navigation, enhances discoverability, and supports user goals, making interactions seamless. It encompasses sitemap creation, wireframing, and the organization of content hierarchies. Effective information architecture is essential for designing intuitive websites and applications that meet the needs of users efficiently.