'GDPR' stands for General Data Protection Regulation, a comprehensive framework established by the EU to protect individuals' personal data. Implemented in May 2018, GDPR emphasizes the importance of privacy and data security, mandating organizations to obtain explicit consent for processing personal information. It also gives individuals rights over their own data, including access, rectification, and erasure. Non-compliance with GDPR can lead to significant fines, making it crucial for businesses to align their data practices with these strict regulations.