"FOMO" stands for Fear of Missing Out in digital marketing contexts. This psychological phenomenon refers to the anxiety associated with the thought that others may be having rewarding experiences that one is missing. Marketers leverage FOMO by creating a sense of urgency around offers, limited-time promotions, or exclusive events to encourage immediate engagement and action from consumers. By incorporating FOMO strategies, companies can increase customer engagement, drive sales, and enhance brand loyalty through compelling marketing campaigns that resonate with people's desire to belong and participate.