E-commerce specifically refers to the buying and selling of goods and services over the internet. This business practice encompasses various transactions, including retail sales, online marketplaces, and business-to-business (B2B) interactions. E-commerce platforms enable consumers to browse products, make purchases, and engage with brands from anywhere, often leading to improved customer experiences through convenience and accessibility. Additionally, e-commerce allows businesses to reach a global audience, leveraging digital marketing strategies to enhance visibility and drive sales.