"Dynamic pricing" uses technology to achieve real-time adjustments to pricing strategies based on various factors, including demand, supply, and customer behavior. This approach is commonly employed in industries such as travel, hospitality, and e-commerce. Utilizing algorithms, big data analytics, and machine learning, companies can optimize pricing to maximize revenue while offering competitive rates. Dynamic pricing enhances market responsiveness and allows businesses to identify trends and opportunities quickly, ensuring optimal profitability and customer satisfaction while adapting to market fluctuations and changes.