The term "digital footprint" refers to the trail of data generated by a user's online activities. This includes actions such as browsing websites, social media interactions, and online purchases. Digital footprints can be categorized into active and passive footprints: active footprints are created intentionally, such as posting on social media, while passive footprints are collected automatically, such as cookies. Understanding digital footprints is vital for individuals to manage their online privacy and for organizations to analyze user behavior and enhance marketing strategies.