Data visualization aims to achieve clarity and insight in presenting information by transforming complex datasets into visual formats like charts, graphs, and maps. This technique helps audiences quickly grasp trends, patterns, and correlations that may not be immediately apparent through raw numbers. Effective data visualization enables informed decision-making by making complex data more digestible. Tools for data visualization often incorporate interactivity, allowing users to explore data dynamically, leading to deeper insights. Ultimately, the primary goal is to enhance understanding and retention of information, facilitating better user engagement and analysis.