"Data integrity" refers to the accuracy and consistency of data over its lifecycle. It ensures that the information remains unaltered and reliable, which is crucial for maintaining the value of organizational data. This concept involves practices like data validation, error checking, and ensuring that unauthorized modifications do not occur. Maintaining data integrity is essential for trusted decision-making and compliance with various regulations. Ultimately, it continues to be a pivotal element of data management strategies for businesses, helping them to maintain trustworthiness in the information they rely on.