"Data ethics" signifies the moral principles that guide how technology companies handle data privacy and usage. As organizations gather and analyze vast amounts of personal information, ethical considerations around consent, biases, and transparency become paramount. Companies must prioritize user privacy, ensuring that data is collected, stored, and utilized responsibly. Upholding data ethics fosters trust with customers and stakeholders, ensuring a company’s integrity while complying with regulations. Ultimately, adopting ethical data practices is essential for sustainable long-term success in the technology sector.