“Data aggregation” in business analytics refers to the process of collecting and summarizing data from multiple sources to provide a comprehensive view of trends and patterns. This involves compiling raw data into a more manageable format through aggregation techniques such as summarization, averaging, or counting. By combining various datasets, organizations can analyze performance metrics, improve decision-making, and identify insights that drive strategic actions. Effective data aggregation enhances analytical capabilities, allowing businesses to leverage data for tactical and operational planning.