Crowdsourcing involves gathering ideas, feedback, or insights from a large group of people, often through an online platform. This approach harnesses the collective intelligence of the community, enabling organizations to innovate and generate valuable ideas. Crowdsourcing can be used for various purposes, such as product development, market research, or problem-solving. By leveraging diverse perspectives, businesses can enhance creativity and find solutions that may not arise from a traditional research and development process, ultimately driving innovation forward.