“Content optimization” involves improving digital content to enhance its visibility and engagement across various platforms. This includes utilizing relevant keywords for search engine SEO, ensuring high-quality and valuable content, and optimizing multimedia elements like images and videos. Additionally, it means adapting content format for different devices, such as mobile or desktop, to improve user experience. The overall goal is to drive more traffic to the content, increase audience retention, and fulfill users' needs, ultimately enhancing conversion rates and brand visibility.