Content curation in digital marketing refers to the process of discovering, collecting, and sharing relevant content from various sources to engage target audiences. Marketers use curation to provide valuable information, showcase expertise, and maintain an active online presence. This practice includes aggregating articles, videos, and other media while adding personal insights or commentary. Effective content curation fosters brand loyalty and helps businesses establish authority in their field, as it emphasizes quality and relevance over mere promotion of their own products.