The term "co-browsing" in customer support refers to a technology that allows both the customer support agent and the client to simultaneously view and interact with a web page. This collaborative approach facilitates real-time assistance, as agents can guide customers through processes, troubleshoot issues, and answer questions by highlighting areas on the screen. Co-browsing enhances the overall customer experience by providing direct support, reducing confusion, and increasing the likelihood of successful resolutions. Additionally, it builds trust between the customer and the service provider, ultimately boosting satisfaction levels.