Cloud orchestration involves the automated coordination of multiple cloud services to optimize the management and deployment of applications across different environments. It aims to connect various resources and integrate them seamlessly, allowing for better utilization of cloud computing resources. This practice enhances operational efficiency, enabling organizations to quickly scale applications or services as needed. By automating processes like resource provisioning, monitoring, and scaling, cloud orchestration not only improves performance but also helps to reduce costs and enhance security by managing access and compliance.