Business continuity ensures that organizations can maintain essential functions during technological disruptions. It involves creating plans that prepare for unexpected incidents such as system failures, cyberattacks, or natural disasters. By having a robust continuity plan, businesses can mitigate risks, reduce downtime, and swiftly recover critical operations. This preparedness enhances operational resilience and protects the organization's reputation and financial stability. Additionally, effective business continuity management enables companies to meet compliance requirements and reassure stakeholders that they are capable of handling disruptions.