“Business analytics” enables organizations to make informed strategic decisions by analyzing data to uncover trends, patterns, and insights. By leveraging analytics tools, decision-makers can evaluate past performance, forecast future outcomes, and identify operational efficiencies. This capability enhances data-driven decision-making, allowing businesses to formulate targeted strategies and optimize resource allocation. Moreover, effective use of business analytics can improve competitive advantage, boost profitability, and foster a culture of continuous improvement within the organization.