“Big tech” refers to major technology companies, such as Apple, Google, Amazon, and Facebook, that dominate the market with their vast influence and resources. These companies face challenges including regulatory scrutiny, data privacy concerns, and increasing competition. Governments are implementing policies to address monopolistic practices and promote fair competition. Additionally, public discourse around ethical practices and the impact of these companies on society is growing. Balancing innovation, user trust, and regulatory compliance remains a pressing challenge for big tech firms.