"Behavioral analytics" in user experience research refers to the process of examining user interactions and behaviors to gain insights into preferences and improve products or services. This technique involves collecting data from user actions, such as clicks and navigation patterns, and analyzing this information to identify trends and potential pain points within a user interface. By understanding user behavior, companies can make data-driven decisions to enhance engagement and usability. Ultimately, behavioral analytics enables organizations to tailor experiences that resonate better with users, enhancing satisfaction and retention.