Augmented Reality enhances shopping experiences by overlaying digital information onto the physical environment, creating immersive interactions for consumers. This technology allows customers to visualize products in real-time, facilitating better decision-making. For instance, in retail, AR can enable shoppers to see how furniture fits in their home or how clothing looks without trying it on. By bridging the physical and digital worlds, AR improves user engagement and satisfaction, leading to higher conversion rates and reduced return rates. Ultimately, it transforms traditional shopping into a more interactive and personalized experience.