Augmented analytics implies the use of AI and machine learning to enhance data analysis processes in business intelligence. It involves automating data preparation, analysis, and insight generation, making it easier for business users to gain actionable insights without requiring extensive technical expertise. This empowers more people within an organization to engage with data and informs decision-making by predicting trends or identifying patterns. By simplifying and streamlining the analytics process, augmented analytics promotes data-driven cultures and helps businesses respond swiftly to market changes.