The primary benefits of implementing augmented reality (AR) in tourism include enhanced visitor experiences and improved engagement. AR applications can provide interactive tours, overlaying historical data or cultural insights onto physical landmarks, enriching the learning experience. This technology can also assist in wayfinding or provide real-time translations, making travel more accessible. Additionally, AR can increase customer satisfaction by offering immersive content that encourages longer stays and repeat visits. By blending digital elements with real-world environments, AR effectively transforms how tourists navigate and understand their surroundings.