The ethical implications of deepfake technology are profound and multifaceted. Deepfakes use artificial intelligence to create realistic fake audio and video content, making it challenging to discern real from fabricated material. This can lead to significant risks, including the spread of false information, impersonation, and defamation. The potential misuse of deepfakes in areas like politics, entertainment, and personal privacy raises concerns about trust, accountability, and the integrity of information. As the technology advances, establishing ethical guidelines and regulations becomes crucial to mitigate its harmful effects.