Characteristics of an effective digital marketing strategy include a clear understanding of the target audience, strong brand messaging, and well-defined goals. A successful strategy also incorporates diverse digital channels such as social media, email, and search engines, enabling businesses to reach and engage customers effectively. Additionally, data-driven decision-making and analytics play a crucial role in measuring performance and adjusting tactics for optimal results. Finally, maintaining an agile approach allows marketers to adapt to changing market conditions and consumer behavior, ensuring ongoing relevance and effectiveness in a dynamic digital landscape.