The challenges of data privacy in digital marketing are significant, particularly as consumer awareness and regulations increase. Organizations must navigate complex privacy laws while ensuring compliance and safeguarding customer data. Mismanagement of personal information can lead to severe reputational damage and loss of consumer trust. Additionally, balancing targeted marketing efforts with ethical considerations can be challenging, as invasive practices may alienate potential customers. Therefore, adopting transparent communication and robust data protection measures is essential for companies to build and maintain trust with consumers.