Companies face several challenges in protecting digital assets, particularly with the rise of cyber threats. Ensuring strong security measures against data breaches, malware, and phishing attacks is essential to safeguard sensitive information. Additionally, the rapid evolution of technology complicates compliance with data protection regulations, as companies must constantly update security protocols. Balancing accessibility with security is also a challenge, as organizations need to provide users with seamless access while protecting their assets. To address these issues, companies must invest in robust cybersecurity strategies and foster a culture of security awareness among employees.