Cloud-native architecture is beneficial for modern applications as it allows for scalability, resilience, and flexibility. Built on microservices and designed to run in cloud environments, this architecture enables applications to be easily updated, maintained, and scaled according to demand. By leveraging cloud resources, organizations can quickly deploy features and services without the constraints of traditional infrastructure. Furthermore, cloud-native applications often utilize containerization, which promotes consistent environments and reduces compatibility issues. This architecture fosters rapid development cycles and enhances an application's ability to respond to changing user needs.