Augmented reality (AR) in retail enriches the shopping experience by overlaying digital information onto the physical world. Retailers utilize AR to enable customers to visualize products in their environments, such as trying on clothes virtually or seeing how furniture looks in a room. This technology enhances customer engagement by providing interactive and personalized experiences, leading to increased customer satisfaction and potentially higher sales conversions. Additionally, AR can provide additional product information or promotions, allowing retailers to differentiate themselves in a competitive marketplace and create compelling marketing opportunities that attract shoppers.