Artificial intelligence is applied in the automotive industry through advanced driver-assistance systems (ADAS), autonomous vehicles, and predictive maintenance. AI enhances safety by providing features like lane-keeping assistance, automatic emergency braking, and adaptive cruise control. In autonomous vehicles, AI algorithms process data from sensors and cameras to navigate and make real-time decisions. Additionally, AI helps in predictive maintenance by analyzing vehicle performance data to anticipate and address potential issues before they lead to failures. Overall, AI plays a transformative role in improving safety, efficiency, and user experience in the automotive sector.