Social media has significantly influenced marketing strategies by providing platforms for direct engagement with audiences. It enables brands to reach potential customers through targeted advertising, user-generated content, and regular interactions. Social media allows for real-time feedback, which can enhance brand sentiment and foster community around products. Additionally, analytics from these platforms help businesses assess campaign effectiveness and refine strategies based on consumer behavior. Consequently, leveraging social media is integral to modern marketing, enhancing visibility and driving consumer engagement in an increasingly digital world.