Voice search technology alters digital marketing strategies by shifting optimization techniques to accommodate spoken queries. As more users adopt voice-activated devices like smart speakers, businesses must adjust their content to include conversational keywords and long-tail phrases. This necessitates a focus on local SEO to cater to immediate user needs, as voice searches often involve questions about nearby services. Moreover, the rise of voice commerce encourages companies to create voice-friendly experiences that streamline the purchasing process. Adopting effective voice search strategies can enhance visibility and drive higher engagement among users.