The digital marketplace significantly impacts traditional retail by shifting consumer behaviors and shopping patterns. As e-commerce platforms offer 24/7 accessibility and a broader range of products, brick-and-mortar stores face increased competition. Consumers now prefer the convenience of online shopping, often leading to reduced foot traffic in physical stores. This shift compels retailers to integrate omni-channel strategies, combining online and offline experiences. Additionally, the digital marketplace provides valuable data insights, allowing businesses to tailor offerings. This transformation necessitates traditional retailers to innovate rapidly and enhance customer engagement to remain relevant in the evolving retail landscape.