The design of a website significantly affects user engagement by influencing how visitors interact with content. Elements like layout, color schemes, and navigation ease contribute to the overall user experience. A clean, responsive design ensures accessible content on various devices, maintaining user interest and reducing bounce rates. In contrast, cluttered or confusing designs can lead to frustration and decreased engagement. Good design also incorporates call-to-action buttons that encourage users to participate or explore, directly impacting conversions and user satisfaction.