Technology reshapes consumer purchasing behavior by integrating advanced tools that enhance the shopping experience. From e-commerce platforms to mobile payment solutions, technology offers convenience, personalization, and instant access to information. Consumers now rely on online reviews and social media to make informed decisions, which shifts the way brands connect with their audiences. This constant connectivity fosters a preference for instant gratification, pushing businesses to adapt their strategies continuously. Overall, technology transforms purchasing behavior, making it more data-driven and reliant on customer feedback.