Technology significantly influences trends in consumer behavior by shaping how consumers discover, evaluate, and purchase products. The proliferation of mobile devices and the internet has transformed shopping experiences, making them more personalized and interactive. Social media and online reviews heavily impact purchasing decisions by providing instant feedback and recommendations. Moreover, advancements in AI enable personalized marketing, targeting users based on their preferences and past behavior. As technology continues to evolve, it reshapes consumer expectations and experiences, leading to more informed and engaged buyers.