Technology significantly influences the evolution of e-commerce by enhancing user experience and operational efficiency. Innovations such as mobile shopping applications, personalized recommendations, and secure payment gateways have transformed consumer purchasing behaviors. Additionally, technologies like artificial intelligence and big data enable businesses to analyze consumer preferences and trends, allowing for targeted marketing strategies. Moreover, advancements in logistics and supply chain management through technology have improved delivery times and inventory management. Consequently, technology plays a vital role in shaping the future landscape of e-commerce, driving growth, and expanding market reach.