Technology influences global marketing strategies by enabling targeted advertising and real-time analytics, which enhance customer engagement. Businesses can leverage big data to analyze consumer behavior across different regions, tailoring their messaging to appeal to specific demographics. Social media platforms allow for direct interaction with customers, fostering relationships and brand loyalty. Additionally, mobile technology facilitates purchases and promotions, breaking traditional barriers to market entry. Embracing digital marketing techniques allows companies to reach wider audiences while adapting to cultural differences effectively.