Technology significantly influences consumer trust in online marketplaces by providing transparency, security, and convenience. Features like secure payment systems, user reviews, and detailed product descriptions help build confidence among buyers. Technologies such as blockchain enhance trust by ensuring traceability and authenticity of products. Moreover, AI-driven personalized experiences can help create a sense of familiarity, further establishing relationships between consumers and platforms. Conversely, technological failures or data breaches can lead to diminished trust, emphasizing the importance of maintaining robust security and user-centric designs.