Technology significantly influences consumer trust in digital transactions through enhanced security measures and user-friendly interfaces. Innovations such as blockchain technology provide transparency and reduce fraud, making consumers feel safer when making online purchases. Additionally, companies employ SSL encryption and multi-factor authentication, which further bolster confidence in digital platforms. Consumer reviews and ratings also play a crucial role. When users see positive endorsements, they are more inclined to trust the service. Overall, technology not only protects user data but also streamlines the shopping experience, enhancing trust.