Technology influences consumer trust in brands significantly by facilitating transparency and enhancing interactions. Brands leveraging social media effectively can build stronger relationships with customers, responding promptly to inquiries and feedback. Additionally, technologies such as blockchain enable secure transactions, instilling confidence in consumers regarding privacy and data security. The ability to showcase authentic user reviews and transparent supply chains further bolsters brand credibility. Ultimately, a strong technological presence fosters engagement and loyalty, as consumers feel more connected to brands that prioritize their needs and concerns.