Technology profoundly influences the future of physical retail by enhancing customer experience and operational efficiency. With the integration of AI, IoT, and mobile payments, retailers can offer personalized shopping experiences, manage inventory in real-time, and streamline checkout processes. The use of data analytics provides insights into consumer behavior, enabling targeted marketing strategies. Moreover, technology fosters the emergence of omnichannel retailing, allowing customers to engage seamlessly across platforms. Ultimately, the fusion of technology in retail is poised to create more engaging and efficient shopping environments, redefining the traditional retail landscape.